Katie Ayoub is a flavor trends expert, content creator and F&B consultant for special events. With more than 20 years in the foodservice industry, she has gained a reputation as a thought leader, known for her sharp trends-based foresight and her ability to provide sound context around sustaining trends and shifting consumer behavior. Katie delivers forward-thinking editorial, seasoned insights and dynamic trends presentations—all aimed at inspiring chefs in their menu development.
What Katie and her associates can do for you
- Creative content ideation and strategic planning
- Publications management & article writing
- Custom content writing
- Curated trends presentations
- Brand book development
- Sell sheet & infographics copy work
- Script development for video voice-overs
- Press release copywriting and outreach strategy planning
- Proofing & wordsmithing for all types of content
Flavor Forward Events
- Curating next-level food and beverage experiences
- Orchestrating dine arounds, guiding in-market inspiration into brand-relevant menu ideas
Culinary demos | Conference highlights | Company events
Highlighted projects from different areas of expertise
Katie’s magazine work covers flavor trends and industry insights, providing chefs with ideas and inspiration to differentiate their menus. An award-winning writer, she has contributed to more than a dozen publications over the last 20 years.
For these longer form projects, Katie helps companies crystalize, then craft a deeper brand narrative or lay out a singular campaign message. She consults on vision, builds a strategic content plan, develops copy and guides design.
Companies We Work With
Katie is proud to report that her company holds long-standing relationships with clients, moving quickly from single-project hire to true partnership. Clients range from marketing agencies to manufacturers to commodity boards.
I’ve had the opportunity to work with Katie on various styles of projects—from long form to educational to quick menu copy to website and more. She has a masterful way of weaving together pieces of content, often from varying sources, into a cohesive and meaningful message. Her words are ones you want to read—copy that sells, but also teaches, inspires and motivates. Her interview skills are equally strong—clearly demonstrating a keen understanding of the ‘why’ behind an interview—resulting in testimonials and quotes that can be leveraged far beyond the project at hand.
Our agency engaged Katie a few years back to lead a restaurant tour in Chicago with the goal of highlighting two of our clients’ products in trend-forward, in-market applications. With her impressive connections to culinary talent and knowledge of current flavor trends, the itinerary of locations Katie worked up was perfect. She worked closely with the chefs to ensure the menus were creative, unique and delicious—casting a spotlight on the products in an organic way. On site, Katie was great at serving up context for our guests, helping them translate the trends into actionable items for their operations.